Whatever projects you are planning in market research, competition analyses and car clinics - at the lab we provide you with an efficient location. In addition to space and rooms, we attach great importance to offering you a complete range of services for your project. Here, we have put together a selection of typical uses for our Innovation Testing Center:
- Ad-hoc research
- Autonomous driving (various levels)
- Connectivity research
- Dynamic clinics / driving tests
- Driving simulator(s)
- Focus groups & creative workshops
- Research and Development (R&D)
- HMI Research ("Human-Machine Interface")
- Innovation Research
- Concept testing
- Lead User & Innovator Surveys and Workshops
- Market potential studies
- Mobility Research
- User research
- Own Car Interviews in and on the vehicle
- Perceived Quality Research
- Price research
- Product research
- Product tests
- In-depth interviews ("IDIs")
- Usability Research
- User experience research ("UX")
- User Research
- Virtual Reality (VR) for car clinics / component research etc.
- Future research
The best way to find out which specific projects we can support you with and which concrete requirements you have is to discuss them with us in person. You can contact us quickly and easily here.